Human-Made Video Ads Outperform AI-Generated Creativity
Monday, July 20, 2026 by Trey Abbe
AI can now make video ads that look polished, credible, and close enough to human-made work that many people cannot easily tell the difference.
That does not mean those ads move people the same way.
New research from Ipsos and Syracuse University's S.I. Newhouse School of Public Communications found that human-made video ads still outperform AI-generated creat...
In game advertising extends beyond casual games
Tuesday, December 31, 2019 by Austin Harris
The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.
The study, which is based...
Mobile game players earning big money
Thursday, December 19, 2019 by Austin Harris
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Austin Harris
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
The three keys to mobile advertising success
Thursday, October 19, 2017 by Johnny Li
The current popular image surrounding advertising is one perhaps embodied best by the popular television show Mad Men: an industry with a certain romanticism, populated by men dressed in sharply-tailored suits who brood over snifters of amber-colored liquid until, all at once, a eureka moment hits and an advertising campaign is born. Apart from the obvious sexism that t...
App Annie Launches New App Monetization and Marketing Intelligence Offering
Wednesday, August 3, 2016 by Richard Harris
App Annie has introduced a new Marketing Intelligence offering designed to support app discovery, user acquisition and ad monetization for app publishers. It provides an opportunity to evaluate advertising strategies through understanding of the effectiveness of ad creatives, ad placement and tactics as compared to competitors.Marketing Intelligence is App Annie’s lates...
Smaato Adds New Management API to its Mobile Monetization Platform
Friday, June 3, 2016 by Richard Harris
Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...
Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
Cross Channel Strategies for Mobile App Publishers
Saturday, April 11, 2015 by Tim Koschella
Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...
