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Developer news items we found relating to advertising fraud
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
Device testing in the cloud empowers developers and ad fraudsters
Friday, December 8, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
SSPs are NOT dead
Wednesday, September 28, 2016 by Richard Harris
In light of many folks in the industry considering SSP’s to be extinct, Andrew Gerhart, COO of AerServ, a mobile-first video mediation platform believes that a full service SSP can offer additional services such as viewability measurement, fraud and ad quality measurement. He contends that many individuals focus on irrational negatives, and ignore the positives SSP’s br...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud
Thursday, August 11, 2016 by Richard Harris
MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...