A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Software engineering interview preparation
Monday, May 21, 2018 by Tigran Sloyan
Preparing for a software engineer interview can be a daunting task. Not only do you have to prepare answers on standard questions about strengths, weaknesses, and why you want a particular job, but you also have to demonstrate proficiency in specific skills - you have to prove your coding chops.This isn’t easy when you don’t know what types of problems you will be asked...
Enterprise fullspectrum CPQ developed by Apttus
Monday, May 21, 2018 by Christian Hargrave
Apttus announced the general availability of a Full-Spectrum Configure-Price-Quote solution, a CPQ that can combine subscription and services with product proposals. Apttus provides an Intelligent Middle Office platform that allows enterprises to automate, optimize, and apply artificial intelligence to their most important business processes - generating revenue and man...
Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
SOASTA Releases Updates to Digital Performance Management Platform
Tuesday, May 17, 2016 by Richard Harris
SOASTA has released the latest version of its Digital Performance Management (DPM) Platform, offering advancements in front-end web and mobile performance optimization and support for open source tools and frameworks such as JMeter.SOASTA’s DPM platform includes CloudTest for integrated load testing, mPulse for real user monitoring, TouchTest for mobile performance and ...
Adobe Releases New No Code DPS
Saturday, August 8, 2015 by Stuart Parkerson
Adobe Digital Publishing Solution (DPS) has been updated to offer no code solution in what the company says is in response to “…custom app development spending on the decline…”In a statement concerning the release of the new platform, Nick Bogaty, senior director, head of digital publishing at Adobe, explains Adobe’s move to a no code environment, “Now, the creation of ...
Adobe Updates Mobile Development Framework
Friday, March 13, 2015 by Richard Harris
Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
adaptiv.io to Release Beta of Its Data Automation System for Online and Mobile Marketing
Monday, March 2, 2015 by Stuart Parkerson
Marketing and data automation provider adaptiv.io has announced the beta launch of its software for March 16. Interested developers can request beta access through adaptiv.io’s website.The beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel integrations as add-on options to its system. These integ...
Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA
Wednesday, May 14, 2014 by Stuart Parkerson
Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...
Adobe Launches New App Marketing and Monetization Solutions with PhoneGap Enterprise and Support for Apple iBeacons
Tuesday, March 25, 2014 by Richard Harris
Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud through the launch of new PhoneGap Enterprise and support for Apple iBeacons which help companies create, manage and deliver mobile app experiences to their customers and prospects in real-time. The ne...
Adobe Launches New Cloud Based Mobile App Marketing Services
Friday, November 8, 2013 by Stuart Parkerson
Adobe continues to expand its app developer support services with its introduction of Adobe Mobile services for Adobe Marketing Cloud.
Among the cloud based services offered through the program are app analytics, app experience targeting based on GPS location, and audience testing. The services are integrated with the recently introduced Adobe Analytics and Adobe ...
Adobe Announces New SDK for Mobile Analytics and Updated In app Conversion Analysis
Saturday, October 19, 2013 by Stuart Parkerson
Adobe is diving deeper into mobile analysis with updates to its Adobe Analytics program which is offered through the Adobe Marketing Cloud.
With its mobile analytics services, Adobe measures more than 400 billion transactions per quarter via mobile web and app experiences. The new mobile app software developer kit (SDK) enables full access to analyze data collected fro...