Render integrates Market as a Service
Wednesday, October 2, 2019 by Austin Harris
Manifold revealed Render as the first cloud platform to integrate its Marketplace-as-a-Service offering into its streamlined developer experience. Render Addons give developers immediate, pre-integrated access to a variety of third-party cloud services they can use to build great applications.
“We’ve been amazed with how easy Manifold made it to inte...
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
Adaptive Medias Adds Media Street's Video Advertising Technology
Sunday, February 21, 2016 by Richard Harris
Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...
Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution
Friday, January 8, 2016 by Richard Harris
Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...
Vungle Releases New Programmatic Private Marketplace for App Advertising
Thursday, September 17, 2015 by Richard Harris
Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity. The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...
Fuse Powered Launches Monetization Engine for Mobile Gaming Developers
Tuesday, February 24, 2015 by Stuart Parkerson
Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
LiquidM is Yet Another New Player in the Mobile Advertising Marketplace
Tuesday, October 15, 2013 by Stuart Parkerson
The mobile ad space is hot and it’s getting a little more crowded with the announcement by LiquidM of the availability of its new mobile advertising management platform (MAMP).
Mobile ad networks are all the rage with the tech venture capitalists as emerging markets rapidly grow, and subsequently so do the opportunities for placement of mobile ads. $5 million from thre...
