It's time for more Siri openness in the Apple ecosystem
Monday, November 17, 2025 by Vira Tkachenko
Siri’s long-awaited personalized upgrade won’t arrive until 2026, putting Apple even further behind in the industry AI race and frustrating users. While many think Big Tech giants OpenAI, Google, and Microsoft will continue to be leaders for years to come, Apple has an opportunity to join the ranks.
Unlike its competitors, Apple’s unique vision for ...
Apple reveals M5 the next pivotal advancement for AI performance
Friday, October 24, 2025 by Trey Abbe
Apple has announced the M5 chip, its newest generation of Apple silicon, designed to significantly enhance artificial intelligence and computing performance. Built on third-generation 3-nanometer technology, M5 introduces a range of architectural improvements, including Neural Accelerators in every GPU core, faster CPU and Neural Engine performance, and greater memory b...
Apple withdraws ICE tracking apps from App Store including ICEBlock
Friday, October 10, 2025 by Trey Abbe
Apple has removed ICEBlock and similar applications from its App Store following a request from the Trump administration. The move marks a rare instance of a U.S. technology firm complying with a federal demand to take down apps, raising new questions about the balance between public safety, free speech, and corporate responsibility.
What the apps did
ICEBlock and...
AI uncovers notification for new blood pressure feature in Apple Watch
Monday, October 6, 2025 by Russ Scritchfield
Apple has introduced a new feature on its Apple Watch that alerts users to potential high blood pressure. The feature, initially rolled out for the Apple Watch Series 11 and supported on Series 9, relies on artificial intelligence to analyze existing sensor data rather than requiring a traditional blood pressure cuff.
Machine learning decodes signals from the wrist
...
iPhone Air slimmer design highlights the Apple iPhone 17 launch
Monday, September 15, 2025 by Austin Harris
Apple introduced its iPhone 17 series at a Cupertino event, unveiling four new models including the iPhone 17 Air, which the company described as its “thinnest iPhone ever.” The new Air model is designed to be slimmer and lighter than past devices, while still offering a full-size display and upgraded internal hardware.
The event also showcased updates to A...
Apple app store algorithm revealed
Monday, August 18, 2025 by Austin Harris
Under mounting regulatory pressure from the European Union’s Digital Markets Act (DMA), Apple Inc. has made a landmark move by publicly disclosing the internal workings of the App Store’s recommendation algorithm for the first time. The release of the new document, titled “Store Services Tiers,” is being hailed by industry observers as a major tu...
Apple age rating update
Monday, August 11, 2025 by Richard Harris
Apple recently announced updates to the age rating system for apps and games available on the App Store. Aimed at improving safety and age-appropriate access for users of all ages, including children, the revised system introduces more granular rating categories and new evaluation criteria.
Apple age rating update in App Store Connect: More detailed rating categories...
Apple browser engine ban persists even under DMA
Monday, July 21, 2025 by Austin Harris
Apple’s rules and technical restrictions are blocking other browser vendors from successfully offering their own engines to users in the EU. At the recent Digital Markets Act (DMA) workshop, Apple claimed it didn’t know why no browser vendor has ported their engine to iOS over the past 15 months. But the reality is Apple knows exactly what the barriers are a...
2025 Apple Design award winners
Thursday, June 19, 2025 by Austin Harris
Apple has announced the winners and finalists of the 2025 Apple Design Awards, honoring 12 exceptional apps and games for their innovation, ingenuity, and technical achievement. These accolades, presented during WWDC25, celebrate creative excellence across a diverse set of development teams from around the globe.
Apple recognizes 2025 Apple Design award winners and f...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Apple charged for illegal app store fees
Tuesday, May 13, 2025 by Austin Harris
The European Commission has recently found that Apple is violating the Digital Markets Act (DMA). The DMA requires Apple to allow developers to direct customers outside of apps to make purchases and find other app distribution channels without incurring any charges. Apple has been breaking the law by imposing illegal fees, displaying scare screens, and placing restricti...
Apple reports major emissions cut
Monday, April 28, 2025 by Richard Harris
Apple recently announced that the company has surpassed a 60 percent reduction in its global greenhouse gas emissions compared to 2015 levels, as part of its Apple 2030 goal to become carbon neutral across its entire footprint in the next five years. The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth el...
Apple iOS regains a lead in North America
Thursday, April 3, 2025 by Richard Harris
While Android powers the largest chunk of mobile web traffic, three times more than iOS, Apple has always been the largest player in North America, home to the largest number of iPhone and iPad users. However, the recent competition between iOS and Android in this region has been closer than ever, resulting in their smallest market share difference of only 1.1% in Decem...
Apple and Samsung smartphone rivalry unveiled in new data
Saturday, March 8, 2025 by Austin Harris
No tech rivalry comes close to the battle between Apple and Samsung. The competition between the two giants is unique because Apple builds everything in-house, creating a closed, seamless ecosystem, while Samsung offers a wide range of devices powered by Android. Their intense competition, brand loyalty, and constant innovation set them apart from other tech battles. Ye...
UK app developers file class action lawsuit against Apple
Thursday, December 19, 2024 by Richard Harris
A class action lawsuit has been launched in the UK against Apple, alleging that the tech giant has abused its dominant position in iOS app distribution to charge excessive commission fees. The case, Ennis v Apple, is being brought to the UK Competition Appeals Tribunal and seeks up to $970 million USD in damages on behalf of UK-based app developers. What you need to kn...
Apple lawsuit filed by UK developers
Tuesday, December 10, 2024 by Austin Harris
A leading competition law expert pursuing a class action lawsuit against Apple on behalf of UK app developers has been told his case can go ahead, with the UK’s Competition Appeal Tribunal (CAT) certifying his claim for £785m (just over one billion US dollars) on behalf of UK app developers. Today, the CAT made the collective proceedings order, confirming it...
Truth Social TV streaming app now available for iPhones and Apple TV
Tuesday, October 22, 2024 by Austin Harris
Trump Media & Technology Group (Nasdaq: DJT) ("TMTG" or the "Company"), operator of the social media platform Truth Social, recently announced that it has successfully launched an app for iOS mobile devices and for Apple TVs to access the Truth+ streaming platform.
Now available in the Apple App Store for iOS and the App Store on Apple TV...
visionOS 2 Apple Vision Pro now available
Monday, October 21, 2024 by Richard Harris
Apple has released visionOS 2, a significant update designed to enhance the Apple Vision Pro experience. This update introduces the ability to transform favorite photos into spatial photos, new intuitive hand gestures, and a range of new features in popular apps.
visionOS 2 Apple Vision Pro now available worldwide
visionOS 2 is available today, delivering new spat...
Swift Student Challenge 2025 announced by Apple
Tuesday, October 15, 2024 by Richard Harris
Apple is excited to introduce the Swift Student Challenge, a program dedicated to empowering the next generation of developers, creators, and entrepreneurs. This initiative has allowed thousands of student developers to exhibit their creativity and coding skills through app playgrounds while acquiring valuable real-world experience that can benefit their future careers....
Vulnerabilities in Apple products alert
Monday, September 30, 2024 by Richard Harris
CERT-In has recently issued Advisory CIAD-2024-0046, highlighting multiple high-severity vulnerabilities in Apple products. The vulnerabilities affect a wide range of Apple software, including iOS versions prior to 18, iPadOS versions prior to 18, macOS Sonoma versions prior to 14.7, macOS Ventura versions prior to 13.7, and the upcoming macOS Sequoia versions prior to ...
Apple iPhone sales declining
Monday, September 16, 2024 by Austin Harris
After taking first place in the smartphone market in the last quarter of 2023, Apple's iPhone sales have declined, leading to a significant revenue drop in the first half of the year.
According to data presented by Stocklytics.com, Apple's iPhone sales revenue dropped by $2.7 billion year-over-year, totaling $85.2 billion in H1 2024.
Following a strong per...
App review guidelines updated by Apple
Friday, August 2, 2024 by Richard Harris
Apple recently announced significant updates to its App Review Guidelines, Apple Developer Program License Agreement, and Apple Developer Agreement. These changes are intended to align with updated policies, introduce upcoming features, and provide greater clarity for developers.
Apple updates iOS app review guidelines and developer agreements
One of the notable u...
Apple interviews app creators
Tuesday, July 30, 2024 by Austin Harris
Around the world, developers are building apps that break down barriers across gender, race, socioeconomic status, language, and physical ability.
In celebration of Entrepreneur Camp’s fifth anniversary, Apple spoke with alumni app creators whose apps are shaking things up in education, fitness, and mental health. All three women have participated in the immers...
Apple Immersive Video series premiere on Apple Vision Pro
Friday, July 26, 2024 by Richard Harris
Apple is releasing all-new series and films captured in Apple Immersive Video that will debut exclusively on Apple Vision Pro. Apple Immersive Video is a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.
Apple Immersive Video series premiere on Appl...
WWDC24 highlights from Apple
Friday, July 26, 2024 by Austin Harris
Apple recently showcased a series of groundbreaking updates and innovations at the Worldwide Developers Conference 2024 (WWDC24), captivating the developer community with a week of insightful sessions. The event highlighted the latest advancements across various domains, including machine learning, Swift, SwiftUI, spatial computing, and more.
WWDC24 highlights from&n...
Apple Vision Pro now available in other parts of the world
Thursday, July 25, 2024 by Austin Harris
The Apple Vision Pro is now available in Europe, Asia, and other parts of the world. Additionally, AI is being integrated into the Apple Vision Pro, featuring notification prioritization, new writing tools, an OpenAI chatbot, and Siri.
So what does this mean? Will Apple achieve success with the Vision Pro after an uncertain consumer start, even though the initial lau...
Apple Swift Student Challenge winners for 2024
Wednesday, July 24, 2024 by Austin Harris
Apple’s annual Swift Student Challenge recognizes the best in student coding, and this year, it has added a new category to its ranks. Out of 350 winning submissions, 50 students have been named Distinguished Winners for building app playgrounds that stand out for their innovation, creativity, social impact, or inclusivity. These 50 students have been invited to a...
EU says Apple breached DMA regulations
Wednesday, July 10, 2024 by Richard Harris
The AP is among outlets reporting that Apple becomes first target of EU’s new digital competition rules aimed at big tech, reporting: “European Union regulators leveled their first charges under the bloc’s new digital competition rulebook, accusing Apple of preventing app makers from pointing users to cheaper options outside its App Store. The European...
Apple to allow third-party app stores in Japan
Wednesday, June 26, 2024 by Richard Harris
The Japanese parliament has passed the Act on Promotion of Competition for Specified Smartphone Software, a law that compels Apple to allow access to third-party app stores and payment providers on devices that run iOS. The legislation, which was passed by Japan's upper house and will be enforced following Cabinet approval within the next eighteen months, seeks to c...
Sherlocked: The controversial practice of Apple copying apps
Thursday, June 20, 2024 by Richard Harris
In recent years, "Sherlocked" has become a buzzword associated with Apple. This term describes Apple's practice of integrating features from popular third-party apps into its own operating systems, often rendering those apps obsolete. The term originated from Apple's Sherlock search tool, which incorporated features from the third-party tool Watson. At...
Apple shifts position on AI and aquires Darwin AI
Wednesday, April 10, 2024 by Brittany Hainzinger
Apple Inc. is strategically advancing its position in the artificial intelligence (AI) domain, signifying a pivotal shift in the company's approach to integrating AI into its core operations and product ecosystem. The recent innovations and acquisitions underscore the Cupertino-based tech giant’s focus on bringing AI to its offerings while prioritizing user pr...
Epic Games defeats Apple in court
Tuesday, March 19, 2024 by Richard Harris
Apple’s iron-clad grip on its developer program may be losing its hold. Every day, Apple turns away hundreds of developers trying to enter their program. However, Epic Games wasn't folding to Apple. "Epic Games has entertained and benefited millions of users with Fortnite, Genshin Impact, and other games. Their application to have their flagship store on ...
Game Room launches for Apple Vision Pro
Monday, February 5, 2024 by Richard Harris
Resolution Games, the studio responsible for leading spatial gaming experiences including Demeo, Demeo Battles, Racket Club, Spatial Ops, and Blaston,
announced that its first title for Apple Vision Pro is now available. Leveraging the powerful capabilities of Apple Vision Pro to transform the space around players and merge the physical and virtual worlds, Game Ro...
Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Searches for Apple and iPhone 15 climb after Apple event
Monday, October 16, 2023 by Richard Harris
Searches relating to Apple and the new iPhone 15 have exploded over the last month following the live event on the 12th of September.
The event, in which the new iPhone models, Apple Watches and AirPods, were revealed, saw searches for Apple and the new iPhone exploded, with some phrases such as “Buy iPhone 15” surging by 490% during the event...
