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Android ad revenue beats iOS for the first time in new report from Smaato

Android ad revenue beats iOS for the first time in new report from Smaato

Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...
Being smart about competitor mobile ads could increase your eCPM

Being smart about competitor mobile ads could increase your eCPM

Monday, January 09, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...

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