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Placecast Debuts Location Based Mobile DSP

Thursday, September 12, 2013 by Richard Harris

App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP). With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...

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