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5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers
Tuesday, October 22, 2013 by Richard Harris
Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...
