Mobile Tech

Design and Advertising Awards Organization Mobile Marketing Award Snapshot

Friday, January 24, 2014

Design and Advertising awards organization D&AD have commissioned a series of info graphics to showcase the winners of their various awards categories. The series has been designed by Information designer Tiffany Farrant-Gonzalez. The Mobile Marketing graphic is based on data collected from the five-year history of the Mobile Marketing category. It shows the various winners of different award levels – In Book, Nomination and Yellow Pencil. The most sought-after accolade, the Black Pencil, has never been awarded in the Mobile Marketing category.

The graphic also shows which countries, agencies and brands have been the most recognized. This was calculated using a points system created specifically for this series of graphics. Currently the UK leads the way in terms of nations, but it’s Japan’s Dentsu agency that is the most creative. Nike’s realignment as a digital services brand has paid off as it leads the way in the brands table, with double the points of nearest rival Nokia.

Over the years the data shows 2011 was the most creative year for Mobile Marketing. But Scott Seaborn, D&AD Board Trustee and ECD at XS2, expects great things this year.

“A cracking piece of work came out of Paris this year, 'Scrabble Wifi'. I expect it will do well at the 2014 Awards. I’d also hope to see entries from Starhub’s ‘Third Eye’, a remarkable use of crowdsourcing and mobile which enables blind people to see; and ‘Missing Children’ an app which uses facial recognition to match homeless children with their lost families.”