Mavin says that social media is an untapped user engagement tool

In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alongside the launch of the platform, Mavin is revealing a $3 million round of funding from Mousse Partners and Montane Ventures to bring Mavin Motion to new markets and expand their offerings.

Current App Engagement Strategies Make People Disengage

Despite the rise of automated push notifications and promotions, apps are failing to keep pace with consumers’ expectations for dynamic, interactive, and seamless app experiences. More than 50 percent of consumers find push notifications annoying and distracting, and up to 60% of people opt-out of them entirely. Furthermore, given competition in App Stores, apps often prioritize expensive user acquisition rather than focusing on delighting their existing base. Much of the money spent to acquire new users is wasted, however, as almost 25% of apps are uninstalled after only one use. Mobile apps are integral to consumers’ lives, but the industry has not innovated fast enough.

Speed and Flexibility of Social Media Into Apps

Mavin saw these challenges and identified a crucial piece missing in app engagement today: real-time campaigns that draw upon events, topical trends, and global sentiment - all of which change by the hour. As opposed to weeks or months in advance, apps can now use Mavin Motion to create, deploy, and manage campaigns and promotions in a matter of hours, and optimize them on-the-fly to drive high-value actions. By leveraging topical news, alongside long-lead seasonal events, apps can increase value over the entire customer lifecycle. Mavin Motion is built for both.

Key features:

- Campaign Management Dashboard: With "drag-and-drop" capabilities, apps can create a campaign for A/B testing or full deployment in under 30 minutes.

- Customized User Wallet: Provides apps an easy-to-use mobile wallet customized to accept their preferred currency.

- Flexible Incentives: Apps can incentivize engagement with more than 100 options to choose from, including promotions, vouchers, cash rebates, points/currency and more.

- Analytics and Reporting Dashboard: Less than 24 hours after deployment, apps get performance reporting, allowing them to define campaign budget, control costs, evaluate ROI, and optimize future campaigns.

- Instant Rewards Fulfillment: Hassle-free solution that enables app users to redeem points and promotions in their mobile wallets immediately.

“Our experience engaging millions of consumers has shown us that people are hungry for new ways to engage with their favorite apps and brands, but they aren’t waiting around for them to innovate. This is particularly true in the US, where people have myriad apps to choose from, and often abandon them quickly,” said Shailesh Nalawadi, co-founder and CEO of Mavin. “That’s why we created Mavin Motion as the only full-service solution for apps that brings speed and spontaneity to drive engagement and ultimately create a loyal base of customers.”