1. Global gaming industry in 2019
1/9/2020 12:25:58 PM
Global gaming industry in 2019
Game Development,Unity,Adjust
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App Developer Magazine
Global gaming industry in 2019

Global gaming industry in 2019



Christian Hargrave Christian Hargrave in Game Development Thursday, January 9, 2020
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Mobile climbs to the top of the game development industry and Adjust becomes the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner Program.

Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner Program. The partnership will enable developers who publish their games on Unity to integrate Adjust's SDK.

Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity’s Verified Solutions Partners highlight best-in-class products and services that serve to deliver direct value to Unity developers across industries and applications.

“By ensuring that we provide the best integration possible, verified at every new version of the Unity platform, Adjust and Unity make user acquisition accessible and effective. Most importantly, we offer developers the ability to get granular measurement, world-class anti-fraud solutions, automation and analytics using Adjust with Unity,” said Andrey Kazakov, VP Partnerships at Adjust.

Unity’s ads platform gives developers everything needed to engage and retain players, and drive the highest possible Lifetime Value (LTV).

“Almost all of the developers that use Unity today need to acquire new users for their apps. Through this partnership, both UA buyers and those new to UA can easily integrate Adjust's measurement and analytics solutions in a cost-effective and efficient way -- enabling access to Unity's massive ad platform quickly and seamlessly,” said Agatha Hood, Head of Global Advertising Sales at Unity.