New mobile app marketing tool from CrossInstall

Tuesday, February 20, 2018

Real-time mobile app marketing analytics and insight platform wants to help marketers minimize their CPI.

CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level, that are computed directly from the advertiser's data.

Using real-time data, the Opportunity Forecast Tool predicts the volume impact of incremental increases and decreases to CPI. The tool provides recommendations and opportunities where increasing the bid by a small amount on a given feature is predicted to result in substantially more conversions.

Traditionally, Demand Side Platforms (DSPs) don’t offer this extensive level of control to advertisers. With CrossInstall’s new Opportunity Forecast Tool, advertisers have the opportunity to drive the success of their campaigns with increased granularity and transparency. Advertisers can get real-time forecast updates on whatever schedule they please - every few days or weekly are recommended.

CrossInstall’s CEO, Jeff Marshall, was inspired by client feedback to design and program the new mobile marketing tool.

“We want our advertisers to be able to scale their campaigns in a surgical, high-impact way while making just small price changes,” he said. “We are passionate about enabling advertisers to make data-driven monetary decisions. What we do, as a DSP, is a complex process, and we want to eliminate black boxes and help advertisers feel confident they are driving the most conversions. With the Opportunity Forecast Tool, we want to lead the way into a future of transparency in traffic buying and forecasting accuracy. This tool will revolutionize advertisers’ abilities to balance scale and quality.” Marshall also hopes to upgrade the tool to be completely self-service so advertisers can accept the rate suggestions and implement them on the spot.