Acquired.io wants to help small app publishers
|Richard Harris in Marketing & Promotion Thursday, July 6, 2017|
Mobile marketing and user acquisition company, Acquired.io, wants to your apps user acquisition through multiple concurrent channels.
Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. Notable names include Jonathan Zweig, founder of AdColony (acquired by Opera), and John Zdanowski, former CFO of Linden Lab, the company behind Second Life.
Most user acquisition teams spend approximately half their ad budget on Google and Facebook and the other half on dozens of smaller channels, which must be managed individually, making the process time consuming and laborious. Acquired.io has found that the average UA team spends 80% of their time on this manual grunt work. And the problem is only getting larger - the number of channels grew from 700 in 2015 to 1,500 this year.
Acquired.io allows UA teams to manage all of these channels from a single place. The platform currently supports 20 channels, which will increase to 50 by the end of this year. In addition to more efficient management, the platform also enables UA teams to easily discover and test new channels without having to go through a costly new set up process. Identifying high performing smaller channels is especially important for UA teams as Google and Facebook become increasingly competitive.
“The sheer number of apps out there today makes it difficult for companies to get noticed. To be able to compete, advertisers need to maintain a wide and diverse portfolio of channels to acquire users, which puts enormous pressure on UA teams,” said Andrey Kazakov, co-founder and CEO of Acquired.io. “Most advertisers have a portfolio of channels they deal with which spans from 10 to 50 channels depending on the company. Constantly discovering ways to acquire users is a part of the day to day job for UA teams, adding even more manual operations to their daily work. Our goal is to minimize the unnecessary manual work they face every day.”
Read more: http://www.acquired.io
Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.
Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.
The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.