1. https://appdevelopermagazine.com/monetize
  2. https://appdevelopermagazine.com/vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue/
2/15/2017 11:02:46 AM
Vungle mobile video ads platform hits $300 million in annual revenue
Mobile Video Ads,App Revenue,Vungle Platform,Mobile Advertising
App Developer Magazine
Vungle mobile video ads platform hits $300 million in annual revenue


Vungle mobile video ads platform hits $300 million in annual revenue

Wednesday, February 15, 2017

Richard Harris Richard Harris

Vungle mobile video ads platform just reached $300 million in annual revenue.

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (SDK), now in 40,000 mobile apps worldwide, which has grown by 125 percent year-over-year worldwide. This marks a tremendous achievement for Vungle, as the global ad tech market marches full steam ahead into the new year.  

“At Vungle, it’s our mission to deliver the highest quality consumers for our advertisers, while also delivering a great user experience for the publishers who rely on us to monetize their mobile apps,” said Zain Jaffer, CEO of Vungle. “Our growth speaks volumes about how the advertising landscape has changed. Companies of all sizes, from established brands and Fortune 500 businesses to independent mobile studios, have begun to adopt in-app video ads as an integral part of their customer acquisition strategies. And that’s why Vungle is bullish on performance marketing. It's proven, it's defensible and mobile marketers spend more when there's clear, quantifiable ROI and lifetime value (LTV) - this has and will continue to fuel Vungle’s growth.”

This news falls in conjunction with Vungle’s new “Mobile Advertising Benchmarks Report,” which takes a close look at the state of the mobile advertising industry, including where consumers are spending the majority of their time, where marketers should focus ad spend and key takeaways for mobile advertisers and publishers looking to maximize their return on investment.

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here