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Vungle mobile video ads platform hits $300 million in annual revenue

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Posted Wednesday, February 15, 2017 by RICHARD HARRIS, Executive Editor

Vungle mobile video ads platform hits $300 million in annual revenue
Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (SDK), now in 40,000 mobile apps worldwide, which has grown by 125 percent year-over-year worldwide. This marks a tremendous achievement for Vungle, as the global ad tech market marches full steam ahead into the new year.  

“At Vungle, it’s our mission to deliver the highest quality consumers for our advertisers, while also delivering a great user experience for the publishers who rely on us to monetize their mobile apps,” said Zain Jaffer, CEO of Vungle. “Our growth speaks volumes about how the advertising landscape has changed. Companies of all sizes, from established brands and Fortune 500 businesses to independent mobile studios, have begun to adopt in-app video ads as an integral part of their customer acquisition strategies. And that’s why Vungle is bullish on performance marketing. It's proven, it's defensible and mobile marketers spend more when there's clear, quantifiable ROI and lifetime value (LTV) - this has and will continue to fuel Vungle’s growth.”

This news falls in conjunction with Vungle’s new “Mobile Advertising Benchmarks Report,” which takes a close look at the state of the mobile advertising industry, including where consumers are spending the majority of their time, where marketers should focus ad spend and key takeaways for mobile advertisers and publishers looking to maximize their return on investment.




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