6/27/2016 3:32:30 PM
Why You Should Be Using Push Notifications
Push Notifications,Mobile Marketing,Rich Media
https://appdevelopermagazine.com/images/news_images/Why-Use-Push-Notifications-App-Developer-Magazine_c80f71bi.jpg
App Developer Magazine

Why You Should Be Using Push Notifications



Richard Harris Richard Harris in Marketing & Promotion Monday, June 27, 2016
9,431

Provided in the infographic provided here, the insights from the study provide mobile marketing benchmarks of the performance of push notification campaigns in terms of opt-in rates (% of users who accept to receive Push Notifications) and reaction rates (% of users who click on the notifications), in order to evaluate how to provide industry comparison. Added in this edition are the continent and country dimensions to the analysis providing behavior differences towards push notifications according to geographic areas.

Accengage analyzed the performance metrics of 38 billion push notifications sent by its customers through its SaaS technology in 2015. There were thousands of campaigns categorized in 10 industries targeting more than 750 million consumers in 70 countries.

The research showed that when comparing the 100% of Android users who are automatically opted-in for push notifications when they download an app (passive consent), 41% of iOS users manually accept to receive them when prompted (active consent). 

In the Telecom industry opt-in rates are the highest (56%), followed by Finance and Travel (at 51% respectively). The Fast-Moving Consumer Goods industry (FMCG) is last with a moderate 29% opt-in rate. From the previous year there was a significant opt-in rate increase for the Finance industry which gained a 9 percentage point increase and as well as a sizable decrease of the opt-in rate for the Media and Classified industry which lost 15 points to reach 41%.

In terms of clicks on Push Notifications, there was an average reaction rate of 8.7% (across all OS, industries and countries), which represents an increase compared to the previous study. There is a significant increase in terms of reaction rates for Push Notifications which were at a 6% average in 2014, and reached 8.7% in 2015. The Top 3 countries with the highest reaction rates are Netherlands (19% on Android / 6% on iOS), France (17% on Android / 5% on iOS) and Germany (17% on Android / 6% on iOS).

As in 2014, Android greatly outperformed iOS (13.1% average reaction rate on Android versus 4.3% on iOS) thanks to the ability to create richer formats (image, multiline text, AlertBox, etc). The Top 3 industries with the best reaction rates are: FMCG (25% on Android / 7.5% on iOS), Travel (21% on Android / 6.3% on iOS) and the Telecom industry (18% on Android / 8.3% on iOS).

accengage graphic

Read more: http://www.accengage.com/press-releases-and-public...

Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.



Comments

There are no comments yet, be the first to leave your remarks.

Leave a Reply