New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines

Posted 5/8/2016 12:06:11 PM by RICHARD HARRIS, Executive Editor

New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.

The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or JavaScript ad tags – and then examines IAB Display Creative Guidelines recommendations for file weights, file requests, shared libraries, progressive video, and ad load (including sub-load criteria).

The testing tool also provides feedback into additional factors that are relevant to optimizing ad creative including:

- File types in the ad creative, such as images, JavaScript, HTML, etc.

- Breakdown of file types by weight

- All URLs accessed by the ad

- Snapshots of how the ad displays at 1 second intervals to show progression over time

- Click tags or links to specific advertising landing pages and redirects

- CPU usage

The IAB has also released an update to its HTML5 for Digital Advertising report with display guidelines that have been updated to reference HTML5 ad requirements. Extensive ad load performance testing was done over a period of 4 -5 months to collect performance data of different types of ad units on real publisher pages across browsers and controlled network speeds to reflect average internet and mobile usage to conclude optimum file weights.

The revised guide provides advice on ad development in HTML5, including tips for generating, packaging, and testing ads, as well as tips for ad designers and developers on how to work with ad operations to ensure ads will load and work as expected in a live campaign.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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