More Than Half of Game Developers Say Video Ads Provide Highest Revenue

Game Development
Posted 4/7/2016 3:06:17 PM by RICHARD HARRIS, Executive Editor

More Than Half of Game Developers Say Video Ads Provide Highest Revenue
Unity Technologies has released a new study that takes a deep dive into video ads as a tool for mobile developers to help monetize their games and drive user engagement. 

Over 2,000 mobile game developers and players responded to the survey to provide insight into the effectiveness of video ads and their impact on user engagement, retention and revenue.
Among the top takeaways from the survey include:

- 52 percent of mobile game developers identify video ads as providing the highest revenue per user compared to any other type of in-game advertising.

- 71 percent of players choose watching video ads as their preferred way to “pay” for game content and 54 percent of the total specifically choose rewarded video.

-Almost 80 percent of game players confirmed they are open to engaging with video ads for in-game rewards.

-Less than 10 percent of developers saw retention drop after introducing rewarded video ads.

-86 percent of developers who integrated rewarded video ads saw increased or unaffected in-app purchasing.
The complete report is available at the link below.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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