Game Development
More Than Half of Game Developers Say Video Ads Provide Highest Revenue
Thursday, April 7, 2016
|
Richard Harris |
Unity Technologies has released a new study that takes a deep dive into video ads as a tool for mobile developers to help monetize their games and drive user engagement.
Over 2,000 mobile game developers and players responded to the survey to provide insight into the effectiveness of video ads and their impact on user engagement, retention and revenue.
Among the top takeaways from the survey include:
- 52 percent of mobile game developers identify video ads as providing the highest revenue per user compared to any other type of in-game advertising.
- 71 percent of players choose watching video ads as their preferred way to “pay” for game content and 54 percent of the total specifically choose rewarded video.
-Almost 80 percent of game players confirmed they are open to engaging with video ads for in-game rewards.
-Less than 10 percent of developers saw retention drop after introducing rewarded video ads.
-86 percent of developers who integrated rewarded video ads saw increased or unaffected in-app purchasing.
The complete report is available at the link below.
Read more: http://response.unity3d.com/ads-survey-whitepaper-...
Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.
MEMBERS GET ACCESS TO
- - Exclusive content from leaders in the industry
- - Q&A articles from industry leaders
- - Tips and tricks from the most successful developers weekly
- - Monthly issues, including all 90+ back-issues since 2012
- - Event discounts and early-bird signups
- - Gain insight from top achievers in the app store
- - Learn what tools to use, what SDK's to use, and more
Subscribe here
