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More Than Half of Game Developers Say Video Ads Provide Highest Revenue

Thursday, April 7, 2016 by Richard Harris

Unity Technologies has released a new study that takes a deep dive into video ads as a tool for mobile developers to help monetize their games and drive user engagement. Over 2,000 mobile game developers and players responded to the survey to provide insight into the effectiveness of video ads and their impact on user engagement, retention and revenue. Among t...

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