Microsoft's Azure Mobile Engagement SaaS Platform Receives New Functionality

Marketing & Promotion
Posted 12/30/2015 10:02:43 AM by RICHARD HARRIS, Executive Editor

Microsoft has released the latest version of its Azure Mobile Engagement service which offers a SaaS-delivered, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, and contextually-aware smart push notifications and in-app messaging across connected devices. Azure Mobile Engagement has SDKs available for Apple iOS, Google Android, Windows Universal Apps, Windows Phone Apps and Apache Cordova.

The biggest news for in the latest platform release is support for Windows 10 Universal Apps. Here is a rundown of the new updates:

Support for Windows 10 Universal Apps: Now available is a new Windows Universal SDK with support for Windows 10 Universal Apps. Previously the platform supported Windows 8/8.1 apps running on Windows 10, but now developers can integrate Azure Mobile Engagement in a new Windows 10 Universal App. 

Power BI dashboard: There is now a Power BI Content Pack to connect a Power BI dashboard to a Mobile Engagement backend to produce charts and visuals.

New Troubleshooting feature: To help developers integrate Azure Mobile Engagement there are new features and documentation around troubleshooting.

Deprecating pre-GA SDKs: In the new GA version of the SDKs, Microsoft has optimized its communication protocol and plans to deprecate the pre-GA, preview SDK versions on February 1st, 2016.

With the Azure Mobile Engagement platform developers can maximize app monetization, usage, and retention by:

- Collecting real-time app analytics highlighting app users’ behavior
- Measuring and acting on analytics using single dashboard
- Creating dynamic segments based on collected data
- Creating marketing campaigns/push notifications targeting specific segments
- Sending  personalized out-of-app notifications, polls and in-app notifications with rich HTML
- Integrating and automating with CRM/CMS/IT systems using open platform APIs

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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