TapJoy Releases Customized Currency for App Publisher Monetization

Posted 12/28/2015 5:45:55 PM by RICHARD HARRIS, Executive Editor

TapJoy Releases Customized Currency for App Publisher Monetization
TapJoy has released another app monetization platform for mobile developers with its recently released Personalized Currency Sales that allows app publishers to build and launch currency sales customized for their specific customers segements.

The program allows provides the opportunity to create personalized variables for currency sales, which are limited time promotions that offer app users the chance to earn more virtual currency than usual for every in-app advertisement engaged. It also allows developers to leverage dynamic pricing in their app monetization strategies. 

TapJoy’s Personalized Currency Sales works in the following way:

- Define Target Users: Tapjoy’s predictive app analytics and Future Value Map enables developers to target discounts to their best users automatically. There is also the ability to build customized segments based upon consumer spending habits, risk of churn, engagement levels, regions or a number of other characteristics.

- Set the Multiplier: Define how much bonus currency to award and define different multipliers for different target segments.

- Select Promotion: Different push messages and creative treatments can be delivered to individual target segments via Push-to-Earn (out of app) and Message-to-Earn (in-app) promotions.

Testing of the program has shown to deliver revenue bumps for publishers ranging from 30% to 100%.  A list of firms offering holiday sales for the Christmas period can be found here.

Read More https://home.tapjoy.com/...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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