Unity Celebrates 10 Year Anniversary at Unite Europe 2015

Game Development
Posted 6/26/2015 10:08:42 AM by RICHARD HARRIS, Executive Editor

Unity Celebrates 10 Year Anniversary at Unite Europe 2015
Unity officially celebrated their 10-year anniversary at Unite Europe 2015 in Amsterdam, with over 1100 video game development enthusiasts in attendance. 

Among the news learned at the event was the announcement that Unity Ads would be integrated into the Unity engine with the release of Unity 5.2 this fall. Unity VP Jussi Laakkonen provided an overview of Unity’s latest foray into advertising to help developers make revenue and drive user engagement. 

On the analytics front, Unity John Cheng discussed how the massive amounts of data streaming into Unity analytics can be used to understand the greater gaming market and will help allow developers to make smart decisions on monetizing their games.

CTO Joachim Ante provided plenty of background of the tech behind The Blacksmith demo to show how Unity can excel with graphical features. He also announced that many of the assets from The Blacksmith are now available for developers to use on the Asset Store and that developers can now download The Blacksmith runtime demo. 

Attendees were able to dive deeper into Unity 5.1 to learn how the new Unity networking solution works, and how the platform’s new features will help developers use Unity as a tool for developing VR and AR experiences. Also announced was the new Unity Public Roadmap. 

Read More https://www.youtube.com/watch?v=63UaLA790iI...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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