11/22/2014 8:00:02 AM
How App Publishers Can Leverage Cross Promotion Opportunities
Mobile App,iOS,Android,Engage Users,Cross-Platform,Mobile Applications
https://appdevelopermagazine.com/images/news_images/Phunware-App-Developer-Magazine_ec3ib4el.jpg
App Developer Magazine

How App Publishers Can Leverage Cross Promotion Opportunities



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Saturday, November 22, 2014
55,698

App publishers are discovering that excelling with the main functionality of their mobile app is no longer enough to keep and engage users.

While every app is different, it’s hard to avoid the impact that cross-promotional opportunities present. Full-function, cross-platform mobile applications can help keep users entertained and provide deeper engagement.

Case in point - for the CW network, simply launching a mobile app that mirrored the content on their website was not enough. They needed to provide opportunities to connect on multiple platforms with individual, yet complimentary content. 

CW worked with Phunware to design, launch and promote their app. Now Phunware has published a case study that walks through the process of showcasing the CW brand in mobile, focusing on the opportunity and the even greater challenges associated with a brand that has an active mobile, web and TV presence.

As the study points out, the key was to seamlessly extend the CW brand as it exists on television and on the web while giving users a simple, fun and well designed mobile app with a user interface populated with content. And it is a very demanding audience. Of all of the networks, the CW has the most youthful and subsequently the most mobile savvy.

And the result? The CW application has six million total unique users and consistently receives high ratings - as of August 2014 the app received 4.5 stars based on nearly 54,000 ratings for iOS, and 4 stars based on 60,000 ratings for Android.

To learn more check out the blog post by Phunware’s Emily Reynolds or you can go straight to the CW case study page on the Phunware website.

Read more: http://www.phunware.com/sports-and-entertainment/c...

Comments

Your name and email will not be public or shared in any way.



Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.