9/2/2014 3:44:46 PM
Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed
app usage, mobile user engagement, in-app advertising
https://appdevelopermagazine.com/images/news_images/Developers-Need-Coffee-Apps_vskyrlv2.jpg
App Developer Magazine

Maybe Mobile Developers Need Coffee Apps as 70 percent of Brits Check Their Phone Before Getting Out of Bed



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, September 2, 2014
8,867

A recent survey reveals that connected devices have become such an integral part of UK consumers’ lives that over two-thirds (70%) frequently check their smartphones upon waking. The insight is a result by a recent study by Toluna, who commissioned the study to discover which devices are used to access the web, and the differences in how they are used.

The survey questioned a representative sample of 1,000 UK users and a comparative study was also carried out in the US which found that 65% looked at their smartphones before getting out of bed.

The study also showed that a third (32%) of UK consumers say they check their smartphones if they wake up in the night. 58% of smartphone users take a look at their phone immediately before going to bed. 

Other findings from the study include:

57% of participants multitask, using more than one device at a time. Around 40% of connected consumers use a tablet or laptop at the same time as watching the TV, whilst 13% use a smartphone. 

In 63% of users stated they do not use other devices concurrently while using their tablet. The same was true for 61% of laptop users.

62% watch TV more than three hours a day, compared to 48% spending this amount of the time surfing the internet.

Read more: https://ca.toluna.com/

Comments

Your name and email will not be public or shared in any way.



Introduction to graphic design

Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.

Consumer Behavior: Building Marketing Strategy

Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.