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Developer news items we found relating to web publisher
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Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Native mobile ads outperform all other mobile ad units says new report
Saturday, December 10, 2016 by Christian Hargrave
YouAppi has released research findings based on hundreds of mobile user acquisition campaigns in 2016, proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units.Despite the challenges of customizing native ads to match the look and feel of the app or mobile web content in which they appear.Native advertis...
Slice Opens API to Web Developers
Thursday, September 11, 2014 by Stuart Parkerson
Slice, a company that organizes online shopping data from e-receipts, has today opened its API to web developers. Slice’s proprietary technology unboxes all the data in e-receipts and makes it actionable for both consumers and Slice partners. Originally developed at Stanford, Slice¹s machine-learning technology automatically identifies e-receipts within i...
App Marketing Done Right: How to Market Your App in Today's Crowded App Stores
Wednesday, October 23, 2013 by Giancarlo Maniaci
Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.”
Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...
InMobi Launches Advanced Ad Formats that Drive Higher Monetization and User Engagement for Mobile Developers
Tuesday, October 22, 2013 by Richard Harris
Singapore, October 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads.These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based approach to creating highly engag...
Inneractive SSP Debuts Video in a Box for Mobile Publishers
Monday, September 16, 2013 by Stuart Parkerson
Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties.
Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...
