Slice Opens API to Web Developers
|Stuart Parkerson in Marketing & Promotion Thursday, September 11, 2014|
Slice, a company that organizes online shopping data from e-receipts, has today opened its API to web developers.
Slice’s proprietary technology unboxes all the data in e-receipts and makes it actionable for both consumers and Slice partners. Originally developed at Stanford, Slice¹s machine-learning technology automatically identifies e-receipts within inboxes and creates Purchase Graph readings of relevant details across more than two million merchants, from as far back as 2006.
The Purchase Graph is never tied to individual consumers’ identity, however the new Slice API lets web publishers build new features and functionalities based on a visitor’s Online Purchase Profile, using the company’s comprehensive set of online purchase data anywhere.
TheFind, the largest ecommerce search engine in North America, is one company that will use the Slice API to help serve up search results that can be further personalized using the shopper’s online purchase history that is stored in their email account.
IFTTT is another company using Slice to help automatically create a Google calendar event when a delivery is expected, and notifies customers when the package has been delivered.
The Slice API is available to any web publisher who can integrate item-level purchase data to build new products and services. As customers, their development decisions are informed by the personalized information gleaned from e-receipts, including recommendations from nearly every retailer, shipping notifications, recalls, and item-level details to enhance banking and financial services offers. All Slice data is safely obtained and personally identifiable information is securely protected.
Read more: https://developer.slice.com/