Cloud analytics demands drive Snowflake revenue forecast
Monday, September 15, 2025 by Russ Scritchfield
Snowflake Inc., a cloud-native data and analytics platform provider, recently raised its annual product revenue forecast, citing continued enterprise demand for scalable cloud analytics solutions. The updated guidance, announced in August 2025, reflects both the expansion of existing customer accounts and ongoing adoption by organizations seeking cloud-based data manage...
Mobile Gaming Market Trends Analysis Report
Wednesday, July 16, 2025 by Russ Scritchfield
The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets's offering.
Mobile Gaming Market Trends Analysis Report: The Mobile Gaming Market was valued at USD 139.38 billio...
Progressive web apps vs native apps: Showdown in 2018
Thursday, March 1, 2018 by Andrew Gazdecki
Apps have become an integral part of any brand's digital marketing efforts. You'd be hard-pressed to find a company that hasn't, at the very least, thought about developing an app. It would be even more difficult to find a company willing to deny the tremendous impact that an app can have on a brand's engagement and customer experience.
Given th...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Strategies for mobile app reengagement
Wednesday, February 22, 2017 by Austin Harris
AppLift has released an all new infographic to help app developers understand how they can jump on the second wind of re-engagement of their former users. It also goes on to give information on techniques as to rope people back in and insights into keeping current customers in your app. Installs neither necessarily reflect the success of an app, nor do they guide user e...
ironSource Launches Ad Engagement Intelligence to Help Improve Engagement
Friday, September 23, 2016 by Richard Harris
ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
New Report Shows iOS Still Leads Android for App Monetization Android Leads with User Total Engagement
Thursday, May 22, 2014 by Stuart Parkerson
Swrve has released a new “App Monetization and Engagement” report which details relative rates of retention, engagement and monetization for app users on Android and iOS, using a like-for-like comparison for the month of April.The report reveals that on average iOS users spend 45% more on in-app purchases than those on Android. Users of iOS apps are also 32% m...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
Study by Rumble Shows App User Engagement Significantly Differs by Content
Wednesday, November 20, 2013 by Richard Harris
It makes sense that different apps engage users differently. A mapping app is not going to be used as often as Facebook or Words With Friends. Still, we welcome more insight into the actual differences between user engagement and the types of apps they use.
A new study by Rumble, a mobile-first platform for content publishers, attempts to better quantify this differen...
