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Developer news items we found relating to universal app campaigns

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Mobile-game-advertising-partnership-between-Google-and-Unity-announced

Mobile game advertising partnership between Google and Unity announced


Friday, August 3, 2018 by

Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Google-I/O-2018-is-aimed-at-helping-developers-earn-and-grow-more

Google I/O 2018 is aimed at helping developers earn and grow more


Wednesday, May 9, 2018 by

At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...


About-Universal-App-campaigns-and-getting-installs

About Universal App campaigns and getting installs


Tuesday, November 7, 2017 by

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...


How-revenue-recycling-can-help-you-improve-capital-and-fund-growth

How revenue recycling can help you improve capital and fund growth


Tuesday, October 4, 2016 by

Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...


Lots-of-App-Development-Goodies-Announced-at-Google-I/O-2015-Including-Android-M-Developer-Preview

Lots of App Development Goodies Announced at Google I/O 2015 Including Android M Developer Preview


Friday, May 29, 2015 by

A number of new initiatives were announced at the keynote of the 8th annual Google I/O conference as more than 5,600 developers looked on at Moscone Center. The event also was viewed by over 530 I/O Extended communities around the world and millions via the I/O Live stream. During the keynote, Google made a number of announcements that covered the evolution of the ...