Chat SDK for developers from Agora
Wednesday, October 26, 2022 by Brittany Hainzinger
Agora, Inc. announces the global availability of Agora Chat, a new SDK that aims to make it easy for developers to rapidly embed real-time in-app chat into their web and native apps; providing an immersive experience that keeps their users more connected, informed, and engaged. The launch of Agora Chat coincides with the start of Agora’s flagship event RTE202...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Mobile apps are key to success in retail
Wednesday, November 29, 2017 by Richard Harris
Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...
Mobile games inapp advertising chat with Jun Group
Friday, October 13, 2017 by Richard Harris
People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...
Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Austin Harris
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
Don't Use the Same App User Engagement Strategies from Last Year
Saturday, February 14, 2015 by Stuart Parkerson
One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...
An Easy Way for Mobile Developers to See How Users Engage with an App
Wednesday, July 23, 2014 by Stuart Parkerson
One of the mainstays of testing for the toy industry is to get a child or a group of children in a room and watch them play with a toy. Company representatives watch the kids to see how they interact with the toy and take this information to make updates and improve their product.If only it was so easy for mobile development. Wouldn’t it be great if you could sit with a...
The Wealth of Mobile Users with Not So Obsolete Devices
Thursday, June 12, 2014 by Jeff Fritz
There’s nothing like new car smell. It’s the scent of innovation, hard work and the commitment you’ve made to drive the same vehicle for the next “umpteen” years. We are dedicated to the investment in our vehicles and the ground-breaking technology of the time. But when it comes to mobile devices, consumers are quick to put aside the smart phone or tablet, for which the...
OpenClove Offers Real Time In App Communications Service at No Cost to Developers
Saturday, May 31, 2014 by Stuart Parkerson
OpenClove, a secure communications as a service provider, has announced the availability of FreeMADService, a free real-time communications service to enable applications with in-app video, voice and data communications. OpenClove also has released FreeMAD.net to provide access to open source code for developers to build native apps for iOS, Android, and HTML5...
Going back in time for app ideas and gaming structure
Tuesday, December 11, 2012 by Richard Harris
Sometimes reinventing the wheel can be exhausting, so when you need inspiration or are stuck on a certain part of your app design – go back in history and look at how early game developers did things.Sometimes the simplest of things tend to be the best choice when deciding on mechanics and innovative features to put into your app. This article explains how going back to...
