Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Austin Harris
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Marketing your app on Snapchat just got a little easier with Tenjin
Tuesday, October 23, 2018 by Richard Harris
Tenjin, the mobile marketing infrastructure company, has announced that it has been named an official Snapchat Mobile Measurement Partner. The partnership enables app marketers to optimize their install campaigns through Snap Ads, Lenses and Story Ads using extremely detailed user-level data through Tenjin’s attribution and analytics platform.
“With...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Austin Harris
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Mobile automation testing tips
Tuesday, February 7, 2017 by Adam Croxen
As mobile application development matures, the range of features increases, but so does the effort required to test for regressions before shipping updates. A robust automation testing strategy can help in this situation but it is important to look at some key factors when setting up test suite infrastructure. An automated UI test suite can quickly run through all ...
New Cloudflare Apps platform to deliver accessibility for customers and developers
Thursday, December 15, 2016 by Richard Harris
Cloudflare, an internet performance and security company, has announced the acquiring of Eager Platform Co., an app platform for web property owners. The acquisition joins Cloudflare’s global network with Eager’s platform to create a next-generation app platform experience that is secure, seamless, and easy to use for customers of all technical backgrounds.The platform ...
Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation
Monday, November 28, 2016 by Richard Harris
Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...
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