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Developer news items we found relating to subscription based apps

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The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


The-changes-in-iOS-12-for-developers

The changes in iOS 12 for developers


Monday, October 1, 2018 by

It's here, iOS 12 - Apple's latest operating system, and it's chalked full of changes in everything from the user experience to under the programming hood. Along with the new OS, Apple has also released a new round of hardware, most notably with bigger screen sizes, a faster A12 chip, and the new Apple watch series 4. We've all seen the key note int...


iOS-12-subscription-based-app-tips-for-success

iOS 12 subscription based app tips for success


Wednesday, August 29, 2018 by

Last year, Apple held a secret meeting with a select group of iOS app developers in New York to talk about changing the current app delivery model from one-time purchases to subscription-based. From Apple’s view, these one-time purchases typically are inexpensive ($1-2), yet grant end-users unlimited access to the app and support, which can prove to be costly from...


Apps-with-subscriptions-should-read-this-report-about-pricing

Apps with subscriptions should read this report about pricing


Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...


You-will-pay-22-percent-more-to-acquire-users-in-swing-states-right-now

You will pay 22 percent more to acquire users in swing states right now


Wednesday, November 2, 2016 by

Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...


Think-Users-Don

Think Users Don't Pay for Apps Think Again, Over 40 percent Of SmartPhone Owners Have Paid Apps Report Finds


Thursday, September 25, 2014 by

It’s generally accepted in the mobile app industry that consumers are now conditioned to downloading apps for free, there still are a number of smartphone users that have downloaded a paid app.A recent study by Branchfire, makers of the Folia and iAnnotate apps, was conducted in July on consumer attitudes towards the cost of apps. Respondents included over 2,0...