Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
Unified iOS report from Singular
Monday, August 19, 2024 by Richard Harris
Singular recently announced its new proprietary measurement methodology: Unified Measurement. The new Unified iOS Report, utilizing our Unified Measurement technology, is already live to all Singular customers and provides unified and accurate reporting for all iOS mobile marketers’ paid, organic, and owned media app installs.
Singular customers have repo...
Top 10 apps used the most while driving
Monday, August 19, 2024 by Brittany Hainzinger
It’s easy to hop in the car, buckle up, start the engine, and hit the road. It’s just as easy to put your phone down and focus on driving.
But, according to a CMT survey of over 1,200 people, 73% of Americans don’t. In 2023, Americans spent 2 minutes and 6 seconds using their phones while driving.
The Scherer family knows the painful consequences...
Mobile banking soars above online banking
Wednesday, August 7, 2024 by Russ Scritchfield
With mobile banking usage set to soar, a new study has revealed which states are leading the way, with Florida emerging as the most financially tech-savvy state.
The study, conducted by software development company Vention, utilized Google Keyword Planner to analyze the nationwide Google search volume behind various keywords related to mobile banking - includi...
App development demand and low code spotlighted in new report
Tuesday, May 21, 2019 by Richard Harris
OutSystems has published its sixth annual research report on the state of application development and the challenges faced by development and delivery teams. The State of Application Development, 2019: Is IT Ready for Disruption? unveils detailed survey results from over 3,300 IT professionals in all industries across the world.
The new research report provides in-de...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Hainzinger
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
People are worried about internetconnected car security
Monday, December 4, 2017 by Austin Harris
Thales announced survey results revealing how respondents feel about the potential risks connected vehicles pose to their safety and the security of their personal information.Connected cars use mobile internet technology for safety systems and remote diagnostics (like “OnStar”), as well as controlling key functions via a smartphone, smartwatch, tablet or computer - ena...
Test Data Management: From Dysfunction to Function
Thursday, December 3, 2015 by Jessica Paddock
For many organizations, managing test data is one of the most difficult components of software development. With thousands (and sometimes millions) of data points available, teams struggle to identify the appropriate data for testing. I have worked with multi-billion dollar corporations that manage to keep their software systems operable despite this problem, but in doi...
