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Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Weather-apps-have-the-highest-mobile-ad-eCPM-finds-new-report

Weather apps have the highest mobile ad eCPM finds new report


Thursday, June 8, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


Mobile-ad-spending-still-on-the-rise-says-new-Smaato-report

Mobile ad spending still on the rise says new Smaato report


Thursday, October 20, 2016 by

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


Latin-America-and-Asia-Pacific-Are-Leading-Growth-Markets-for-Mobile-Advertising

Latin America and Asia Pacific Are Leading Growth Markets for Mobile Advertising


Monday, November 16, 2015 by

According to a recent report, emerging markets in Latin America and Asia Pacific continue to offer high growth mobile advertising opportunities but the traditional powerhouses of the United States, India, United Kingdom, Russia and Germany are still dominating ad dollars.The data comes from Smaato’s Q3 2015 Global Trends in Mobile Programmatic Report which analyzed data...