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4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
SessionM Launches OnDemand App Install Program
Thursday, June 12, 2014 by Stuart Parkerson
SessionM has announced the launch of a new self-service audience acquisition platform, SessionM OnDemand. The new app install program takes advantage of the venerable 80/20 rule. Typically from a marketing standpoint this means that 20% of your customers generate 80% of your revenues. In SessionM’s case it’s the 33% of “power users” who are responsible for 80% of ...
New Year's Resolutions: How Apps Reward Your Health & Fitness Goals
Thursday, January 2, 2014 by Richard Harris
New Year’s resolutions are an annual American tradition. In fact, over 58 million Americans plan to head to the gym come January 1 as a result of their New Year’s resolutions. Gyms across the U.S. will see a traffic surge of 30 to 50 percent in these first few weeks of the year. Just as common of a tradition is the tendency for resolutioners to give up their e...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
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