Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
3 Steps to manage work-from-home assets as we get back to the office
Friday, April 24, 2020 by Brittany Hainzinger
Just over the horizon for American businesses and government agencies is the return to the traditional office work environment. But what will companies and agencies do with the new laptops and other devices they put into employee homes in order to keep things going during state-imposed stay-at-home orders? The International Association of IT Asset Managers (IAITAM) ...
BlackBerry and ZTR partner to revolutionize the rail industry
Tuesday, April 7, 2020 by Freeman Lightner
ZTR and BlackBerry Limited have announced they are combining their proven technology expertise to offer railcar owners, operators, and suppliers a powerful new digital monitoring solution.
Recognizing there was an immediate industry need for a remote railcar monitoring solution that could withstand the rugged conditions of the railway, provide greater fleet...
Infragistics upgrades embedded data analytics software
Monday, April 6, 2020 by Brittany Hainzinger
Infragistics is excited to announce a major upgrade to its embedded data analytics software, Reveal. In addition to its fast, easy integration into any platform or deployment option, Reveal’s newest features address the latest trends in data analytics: predictive and advanced analytics, machine learning, R and Python scripting, big data connectors, and much more. ...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
Iowa caucus app woes from a developer perspective
Friday, February 21, 2020 by Richard Harris
Whether the issues behind the Iowa Democratic Caucus app debacle were specific to UX, connectivity, traffic, or just good ol’ fashioned reluctance to embrace the technology, the ramifications of this mess will be felt for a long time – the hanging chad of the new decade. So are apps out? Absolutely not, but things are going to have to change.
Applitools Visual AI Rockstar Hackathon winners
Thursday, February 6, 2020 by Richard Harris
Applitools announced the 100 winners and 10 Grand Prize winners of the Global Visual AI Rockstar Hackathon. The hackathon’s objective was to see which of the participants could comprehensively catch and fix functional and visual bugs using both their preferred code-based approach and Visual AI.
Out of 3,000 participants and 300 finalists, the top 100 winn...
Digital Automation Intelligence (DAI) platform updates from Eggplant
Thursday, January 30, 2020 by Christian Hargrave
Eggplant announced the latest version of its Digital Automation Intelligence (DAI) Platform. The new capabilities further democratize intelligent test automation, enabling organizations to improve the quality of the digital experiences they are delivering.
The fate of digital organizations is dependent on their ability to rapidly deliver products that delight users a...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Nureva adds 13 agile-themed templates to Span Workspace
Wednesday, December 4, 2019 by Richard Harris
Nureva Inc. announced that it has added 13 agile-themed templates to Span Workspace, Nureva’s expansive cloud-based digital canvas for visual planning and team collaboration. These customizable templates are designed to help teams accelerate common, recurring agile and Scrum activities while improving team engagement and collaboration. They cov...
Improving software quality through Anaxi
Monday, December 2, 2019 by Christian Hargrave
Anaxi announced the mobile availability of Sentry application monitoring and error reporting, giving product development teams the ability to manage their software projects through the entire lifecycle from inception to production – improving software quality with user data gathered by Sentry.
Anaxi’s app integrates the tools that developers are already u...
Embracing operational analytics for better development
Friday, November 8, 2019 by Freeman Lightner
Operational analytics defines how we use business analytics to improve business operations. Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. Hundreds of thousands of AWS customers have chosen DynamoDB as their database for mobile, web, gaming, ad tech, IoT and other applications that need low-late...
SIIA CODiE Awards 2020 nominations are now open
Thursday, November 7, 2019 by Richard Harris
SIIA announced the nomination period for the 35th annual SIIA CODiE Awards. Applications, products and services and other related technologies for use by publishers, information service providers and consumers across the business technology industry are invited to apply between November 4 and January 17.
New categories in 2020
Each year SIIA stakeholders, inc...
Workboard integrates with Jira Software
Thursday, October 17, 2019 by Freeman Lightner
WorkBoard announced even deeper integration with Jira Software to deliver its market-leading enterprise OKR solution as a native experience within Jira’s popular software development and issue tracking tool.
Objectives and Key Results (OKRs) in WorkBoard provide the purpose and value of the work technical teams do every day while Jira helps keep that work organ...
Monitor air pollution with an app and developer API
Friday, September 27, 2019 by Christian Hargrave
Monitoring your exposure to pollution due to wildfires just got much easier with the release BreezoMeter, an application helping users to plan ahead by utilizing the fire alerts functionality provided by their free mobile app. The movement of wildfire smoke is hard to predict. It's only recently been discovered that wildfire pollution travels much further than accou...
Create Apache Spark applications with new drag and drop UI
Monday, September 9, 2019 by Christian Hargrave
StreamSets, Inc., provider of a DataOps platform for modern data integration, has released StreamSets Transformer, a simple-to-use, drag-and-drop UI tool to create native Apache Spark applications. Designed for a wide range of users, even those without specialized skills, StreamSets Transformer enables the creation of pipelines for performing ETL, st...
How to deliver software faster
Friday, June 28, 2019 by Richard Harris
Driven by the trend of microservices creating complexity in code delivery and every company becoming a technology company, the software development community is under enormous pressure to deliver high-quality, leading-edge, and scalable code to an insatiable market.
Data from a new survey by Codefresh exposed the relentless pressure, with 32 percent reporti...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Making things easy for the developer is ActiveState's mission
Tuesday, April 2, 2019 by Christian Hargrave
ActiveState added enhancements to its ActiveState Platform, a SaaS offering, benefiting contributors, maintainers and users facing challenges with Python and other open source languages.
The new features will give ActiveState Platform account holders the flexibility to fork an existing language distribution and install it into a virtual environment. Developers elimin...
AI driven codeless testing solution drops from Perfecto
Thursday, March 14, 2019 by Richard Harris
Perfecto announced it will release Perfecto Codeless, an AI-driven codeless testing solution that allows teams to automate the process of writing test scripts regardless of skill level. Equipped with machine learning (ML) capabilities, changes to the test script are made agnostically, allowing scripts to continuously run and fix themselves without disrupting operations....
F5 Acquires NGINX
Thursday, March 14, 2019 by Christian Hargrave
F5 Networks, Inc. and NGINX announced a definitive agreement under which F5 will acquire all issued and outstanding shares of privately held NGINX for a total enterprise value of approximately $670 million, subject to certain adjustments.
“By bringing F5’s world-class application security and rich application services portfolio for improving per...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Software engineer happiness matters
Tuesday, February 19, 2019 by Bart Copeland
In the never-ending quest for greater developer productivity, security and compliance usually seem like monkey wrenches in the machinery. These aspects of development are essential, but they can slow down the flow of work and frustrate developers.
Security and compliance dog the whole software development process, from the too-often-forgotten build engineering team, ...
Marketing experts say data analytics was a good bet
Friday, February 15, 2019 by Christian Hargrave
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...
Job skills developers need to stay competitive in 2019
Monday, February 4, 2019 by Christian Hargrave
Software development is one of the fastest-growing professions as businesses across all industries transform into tech companies. With over 475,000 open computing jobs in the U.S. alone, businesses are facing steep competition for the technical talent they need. HackerRank released its annual 2019 Developer Skills Report, surveying over 71,000 software developers from m...
How a brain training app helps Tom Brady play faster
Wednesday, January 30, 2019 by Richard Harris
Despite recurring suggestions that he has peaked and that the Brady era will soon see its final sunset, New England Patriots’ Quarterback Tom Brady keeps pulling out the critical wins. How does he do it year after year, while seeming to defy the effects of aging?
Like most sports, football is a game of decision-based movements - with continuous demands for the ...
Subscribing to publications with carrier billing made possible
Tuesday, January 22, 2019 by Richard Harris
The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...
Gamification can transform your software security program
Tuesday, December 18, 2018 by Pieter Danhieux
No matter the organization, or indeed their individual circumstances, there is one problem I have identified time and time again over the course of my career: AppSec managers, CISOs, CIOs and cybersecurity experts all over the world are rarely able to positively engage their dev teams on security best practice and training. It’s a source of conflict between teams,...
US tech companies with customers in Europe should worry about Brexit
Friday, November 16, 2018 by Shane Nolan
The terms of the impending exit of the UK from the European Union have yet to be resolved, which leaves many American software companies doing business in the EU in a state of confusion. With March 29, 2019, looming - the official date of withdrawal - the chance of a "hard" Brexit increases, in which the UK fully leaves the European Union and its taxes and tra...
Digital Automation Intelligence Suite from Eggplant gets updated
Wednesday, November 7, 2018 by Richard Harris
Eggplant has announced the latest enhancements to its Digital Automation Intelligence (DAI) Suite. They say these new capabilities further extend the level of intelligent automation and insight into the customer experience by assisting with the modeling and automation of complex systems, diagnosing problems identified in test and automating usability testing.
Nocode vs Lowcode: Which is right for you
Tuesday, October 30, 2018 by Dave Landa
The market for low-code and no-code application development platforms is growing rapidly and becoming more popular with organizations - both very large and small and across nearly every industry - which are finding the ease of use, flexibility, workflow features, and data integration capabilities indispensable. In other words, traditional software applications...
Almost everyone is trying to automate says CA
Thursday, October 25, 2018 by Richard Harris
CA Technologies has announced the results from new research conducted by analyst firm Enterprise Management Associates (EMA), “The State of Automation”. The study reveals the global state of automation maturity across organizations, highlights the increasing adoption of automation to drive business success, and demonstrates that automation is becoming t...
GitHub Actions and other announcements from GitHub Universe
Wednesday, October 17, 2018 by Richard Harris
GitHub, the soon to be acquired by Microsoft company, has always been known for its source code repository capabilities for developers. But why just store the code on a platform when you can run it too?
At its annual developer conference, GitHub Universe, they announced Actions, which is essentially a way to help automate your development workflows. Actions use...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...