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In-game-audio-ads-are-coming-to-MENA

In-game audio ads are coming to MENA


Monday, June 10, 2024 by

Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...


Ad-free-game-catalog-from-Subscrible

Ad free game catalog from Subscrible


Friday, May 17, 2024 by

Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers. Founded by Evgeny Unegovsky and ex-Playrix...


Odeeo-hires-Spotify-executive-James-Cowan

Odeeo hires Spotify executive James Cowan


Tuesday, April 30, 2024 by

Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year. Cowan comes to Odeeo from Spotify, where he spent seven years an...


Publisher-Portal-for-in-game-audio-ad-monetization-from-Odeeo

Publisher Portal for in game audio ad monetization from Odeeo


Tuesday, March 26, 2024 by

Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates. Previously across the in-game audio ad industry, publishers had limited control over ad pla...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...