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Developer news items we found relating to programmatic mobile

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New-ad-exchange-auction-platform-from-Appodeal-launches-

New ad exchange auction platform from Appodeal launches


Wednesday, June 14, 2017 by

Appodeal​, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources.  The ad exchange is a platform which buys and s...


ONE-by-AOL:-Mobile:-Selfserve-capabilities-for-mobile-SSP

ONE by AOL: Mobile: Selfserve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Programmatic-and-Mobile:-Whats-to-come-in-2017

Programmatic and Mobile: Whats to come in 2017


Thursday, October 6, 2016 by

Programmatic and mobile is an ever growing hot topic, Tim Koschella (CEO and Co - Founder of AppLift), has been at the helm of this industry since it began and has seen the state of the mobile industry rapidly transform into rich opportunities for today’s marketers. Tim believes that with more than 2 billion smartphones and nearly $400 billion in-mobile-triggered transa...


Yahoos-BrightRoll-Exchange-Adds-Programmatic-Mobile-Native-Advertising

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising


Monday, January 25, 2016 by

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...


Appodeal-Receives-over-$3M-to-Grow-Its-Programmatic-Mobile-Ad-Mediation-Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 8, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


Twitter-Taps-Mobile-Retargeting-Firm-TapCommerce-as-Its-Latest-Acquisition

Twitter Taps Mobile Retargeting Firm TapCommerce as Its Latest Acquisition


Friday, July 4, 2014 by

On the heels of its announcement that has taken its new mobile app promotion platform out of beta, Twitter has announced that it has purchased TapCommerce, which provides mobile retargeting and re-engagement advertising. The deal is reportedly worth around $100 million. This continues Twitter’s move to expand its mobile app marketing relevance, following its p...