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Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
How Culture Can Impact App Downloads
Monday, August 3, 2015 by Richard Harris
YouAppi has released some interesting statistics from its app download data compiled from customer campaigns showing that differences in culture can indeed play a factor in app usage. YouAppi derived the stats from their proprietary algorithms which analyze the mobile content consumption, usage, and spending patterns of over 200 million app users.For example, the YouApp...
Facebook Buys Onavo Including its Mobile Analytics Division
Tuesday, October 15, 2013 by Stuart Parkerson
Onavo has announced that it is being acquired by Facebook. The Palo Alto, CA company has not released terms of the deal.
In addition to its mobile utility apps, Onavo provides market intelligence service/ app analytics parsed from third party data. Its analytics offerings include Competitive Insights, Audience Insights, and Acquisition Insights offerings.
A key aspec...
CEO of AppGratis Speaks Out
Friday, April 12, 2013 by Richard Harris
Last week the AppGratis app promotion and discovery app was yanked from the Apple Apple store shortly after it's ipad debut, which came as a surprise because pre-launch negotiations with Apple had cleared the app for launch. Apparently most of this can be attributed to a rouge Apple employee that maybe "didn't get the memo". CEO of AppGratis, Simon Dawlat has rele...
