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The shifting power dynamics of news on the Web
Monday, December 11, 2017 by Andrew Betts
Over the last several years, control of news on the web has drastically shifted. Social networks and search are increasingly how we find content, and our old loyalties to our favorite publications are giving way to consumption of content from varied and ever changing sources. Large, respectable publishers are still vital to a healthy news industry and indeed a healthy d...
Why You Should Get Your App Endorsed By a Mommy Blogger
Thursday, June 19, 2014 by Artyom Dogtiev
You may not realize it, but - on average - you encounter product endorsements a couple times each day. Watching TV, walking by into your local mall, launching the Facebook app on your smartphone - these are all places where consumers intersect with product endorsements.
The concept behind product endorsements is an age old one: Using the celebrity of an individual to...