new study by mobpartner shows app publishers with brand awareness are more successful with consumer app downloads

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New Study by MobPartner Shows App Publishers With Brand Awareness Are More Successful With Consumer App Downloads

Tuesday, November 18, 2014 by Richard Harris

A new study by mobile research firm On Device on behalf of mobile marketing company MobPartner has shown that mobile travel app users tend to resist spam and irrelevant which can cause them fail to engage with mobile travel ads.On Device spoke research 1,000 mobile users in August about how they engaged in travel research and planning, both on mobile and laptop, and wha...

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