new html5 ad validator tests ad creatives against iab guidelines
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Developer news items we found relating to new html5 ad validator tests ad creatives against iab guidelines
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What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines
Sunday, May 8, 2016 by Richard Harris
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...
