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Developer news items we found relating to new app users
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
From installs to value: three trends in the age of app marketing
Thursday, October 20, 2016 by Brendon Kraham
Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...
Developers Need to Think About Immersive Mobile Experiences
Tuesday, November 17, 2015 by Erica Deas
In today’s app landscape, it is difficult to reach and acquire quality users in a way that’s truly cost-effective. Without users – and the revenue opportunities they create – all of the time and money invested in building an app goes to waste.Developers looking for a new acquisition opportunity that offers value in exchange for users’ engagement should consider mobile v...
As App Downloads Ramp Up for Holidays, Make Sure Your App Is Ready to Engage New Users
Monday, November 17, 2014 by Stuart Parkerson
With the US economy steaming along, there is every reason to believe that holiday consumers are going to feel good about spending money this year on technology. The iPhone 6 may not be in abundant supply, however there will still be enough inventory available to significantly augment new iPad sales. And of course they will be accompanied by an onslaught of new Android b...
On Average It Costs About $1.25 Per App Install To Acquire Users (CPI)
Tuesday, July 1, 2014 by Richard Harris
Consumers need for apps shows little sign of abating, mirroring publishers desire to reach and convert new app users. This increase in marketing costs are demonstrated in Fisku’s App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps. The report shows that download volume grew by 24 percent to 6.6 ...