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Developer news items we found relating to mobile supply side platform
AOL launches Smart Yield beta
Monday, June 5, 2017 by Richard Harris
AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Latest Manage InApp Advertising SDK Optimized for iOS 9
Wednesday, September 30, 2015 by Richard Harris
In-app advertising platform Manage has released the latest version of its SDK (v.3.3) which has been optimized for iOS 9. It also extends an app publishers’ ability to serve and monetize in-app ads, including video and new Multi-Image ad units. The latest release cuts the size of the SDK by as much as 35 percent.The updated SDK provides access to Manage’s mobile supply-...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...