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You will pay 22 percent more to acquire users in swing states right now
Wednesday, November 2, 2016 by Richard Harris
Liftoff just released new benchmarks examining the mobile behaviors of Republicans and Democrats by state. The data highlights the key differences in mobile marketing trends across red (Democratic-leaning), blue (Republican-leaning) and swing states (those with support for both parties) to underline the mobile divide between parties. Most notably, the data indicate...
How to Design a Seamless UX for Mobile Payments
Wednesday, July 22, 2015 by Joe Kleinwaechter
Nearly 1.4 million mobile applications fill the virtual shelves of the App Store. Of those, more than 177,000 apps facilitate mobile payments. Moreover, Apple Pay’s impact on the mobile market has been nothing less than noteworthy, with businesses and banks clamoring to accept it as consumers merge their wallets and cell phones.And in terms of mobile usage, consumers de...
