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Developer news items we found relating to mobile marketing fraud
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...