Amazon location service launches
Monday, August 23, 2021 by Freeman Lightner
Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...
Bluedot and Adeptmind band together
Wednesday, July 28, 2021 by Brittany Hainzinger
Bluedot, the leading provider of location technology for mobile apps, and Adeptmind, a leading AI retail technology company creating advanced digital discovery solutions for retailers and shopping centers, are banding together to address the gap between soaring demand for fast and easy curbside pickup and the challenge facing many brick and mortar stores to deliver a fr...
Location based mobile advertising fraud is hard to police
Monday, March 18, 2019 by Richard Harris
Mobile ad targeting is a moving target - pun intended, and location data fraud and counterfeiting is a global problem in the advertising ecosystem. Many marketers are unaware of the massive implications that unverified data can have on mobile ad campaigns - it's difficult to geo-target ads that target drive-to-store when the geolocation is wrong or invalid.
Locat...
Visa Launches Visa Developer for Mobile Payments
Monday, February 15, 2016 by Richard Harris
Visa has announced the launch of Visa Developer, a new platform the provides access to some of Visa’s most popular payment technologies and services including account holder identification, person-to-person payment capabilities, secure in-store and online payment services such as Visa Checkout, currency conversion and consumer transaction alerts. Visa plans to provide a...
Sense360 SDK Expands Mobile Location Aware Technology Capabilities
Tuesday, June 30, 2015 by Stuart Parkerson
Sense360 offers an SDK that provides the ability for an app to automatically and in the background detect when and what users are doing in the real world. Using this capability allows developers to build automated experiences that react to where users are and what they are doing. The platform can help app publishers monetize and market their mobile apps.The SDK manages ...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
Macy's Store To Be One Of the First Retailers To Support Apple Pay
Wednesday, September 17, 2014 by Stuart Parkerson
Macy’s recent announcement that Apple Pay and iBeacon technology are a primary part of its marketing stratagy is just another example of how Apple is setting itself up to dominate the mobile e-commerce payment landscape.The Macy’s announcement outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attra...
Location Based Services: My Phone Doesn’t Do That
Wednesday, September 3, 2014 by Stuart Parkerson
What do Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth low energy (BLE), geo-fencing, etc. have in common? For mobile developers, they allow mobile apps to interact on a local and personal in a ground breaking way.I was telling my wife about location based marketing (we were in a store shopping, I was bored) and she told me, “My phone doesn’t do that.” I h...
New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users
Monday, August 25, 2014 by Richard Harris
URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...
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