mobile game marketing

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Developer news items we found relating to mobile game marketing

6 results

5 rules of monetizing like a mobile game developer

Wednesday, January 9, 2019 by Sean Webster

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...

Mobile game spending is dominated by women says Liftoff

Wednesday, August 22, 2018 by Austin Harris

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...

AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value

Wednesday, February 4, 2015 by Stuart Parkerson

AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...

App Developers Have a Chance for a Piece of $600 Million Game Developer Investment Fund

Friday, March 14, 2014 by Stuart Parkerson

ChangYou (US) has announced a $600 million game developer investment program called the “CYOU Win Plan.” The program is a long term investment that will support independent gaming developers in marketing, distribution, and business operation. Looking for the hottest ideas, ChangYou is investing and fostering game developer visions while providing the resources...

AppLift’s Customer Lifetime Value Optimization Technology Yields 150 percent Return On Investment For Aeria Games

Tuesday, February 18, 2014 by Richard Harris

Mobile Games Marketing Platform AppLift announces that its proprietary Customer Lifetime Value Optimization Technology (LTV) yielded 150% return on investment after recouping the initial investment for Aeria Games’ user acquisition campaigns in over 15 countries. The acquired users achieved break-even in an average time of one and a half months. For the best p...

Monetizing Your App with Game Offers

Monday, December 2, 2013 by Thomas Sommer

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...