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New study finds consumers prefer optingin to mobile ads
Wednesday, January 18, 2017 by Richard Harris
Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...
Study Shows That Games Are Still Top Performers for iOS and Android Apps
Tuesday, October 20, 2015 by Richard Harris
In its Q3 2015 Mobile Benchmarks report adjust, a mobile analytics company, is reporting that that app users are typically spending 2-10 times more time in games than any other type of app. Over 10,000 apps were included in the study, which is now available publicly on the company website.Other insights from the study show that books and magazines retain more users afte...
New Study Shows Targeting Push Notifications Increases Response Rates Up to 300 percent
Tuesday, May 27, 2014 by Richard Harris
Urban Airship has released the findings from its latest Good Push Index (GPI) data study examining response rates of highly targeted push notifications compared to messages broadcast to most of an app’s audience. The study, which includes analysis of more than 1,000 apps and 3.8 billion push notifications, shows that highly targeted messages drive 293 per...
