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Developer news items we found relating to mobile ad mediation

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Measuring mobile ad revenue on the user level

Thursday, October 4, 2018 by Austin Harris

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...

Monetizing apps without alienating users: A chat with Receptiv

Wednesday, May 3, 2017 by Richard Harris

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...

ironSource now includes AdMob in their mediation network

Tuesday, March 7, 2017 by Austin Harris

ironSource announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPM...

glispa Releases New Mobile Ad Mediation Platform

Thursday, March 24, 2016 by Stuart Parkerson

Mobile marketing company glispa has introduced a new mobile ad mediation platform called Ampiri, built from technology from its acquisition of MoneyTap. The company is headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.As a platform, Ampiri blends the major demand sources into a single campaign selection algorithm, which o...

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution

Friday, January 8, 2016 by Richard Harris

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...

New App Monetization Capabilities With Microsoft Universal Ad Client SDK

Thursday, August 20, 2015 by Richard Harris

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...

Google Kills AdWhirl

Monday, July 1, 2013 by Richard Harris

Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.The AdWhirl platform enables mobile applications to switch between competing ad networks on the fly, simplifying inventory management and fulfillment. Google ...