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Developer news items we found relating to misleading ads
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Gamers attitudes towards misleading GamePlay Ads
Tuesday, April 11, 2023 by Freeman Lightner
Nexters Inc. released the results of its research exploring gamers’ attitudes toward Non-core GamePlay Ads.
To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games, 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research.
The key findings from Nexters Research of gamer...
Fighting mobile ad fraud with new Active Protect program
Wednesday, July 26, 2017 by Richard Harris
A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...
Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads
Saturday, July 18, 2015 by George Makkoulis
One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...
